Translation allows people from different cultures to communicate with each other. Without learning one another language, they can understand social norms, ideas, and concepts of each other.
Businesses from various industries are also leveraging language translation services to cherish the same benefits. They use language services to bring clarity and transparency into their communications. Which in turn helps them engage customers in a better way.
Here is a list of the top 4 industries which are benefiting from the language services the most.
Banking, finance, and insurance
The banking and financial industries get more competitive than ever. As a result, companies need to maintain an open line of communication with their clients. So communication plays a vital role as people trust financial institutions to protect their assets.
In order to meet customer expectations in an accurate and precise manner, businesses need to translate all their essential documents. This includes translating financial reports, policies, forms, transactions, economic agreements, and more.
If the information provided to bank clients is inaccurate, a financial company can lose several important clients. It can also result in serious business repercussions. Therefore, the accuracy of your translated material is paramount regardless of whether you consider Italian to Japanese, German to French, or Chinese to English translation services.
The challenges which translators have to deal with include linguistic and cultural differences, distinct currencies, and laws and regulations, among others. The job of translation services is to avoid errors, mistakes, or any other invalid information in the documents. Because incorrect information has the potential to negatively impact your customer acquisition, customer retention, legal compliance, etc.
Medical, healthcare, and pharmaceutical
Healthcare facilities providing client-centered care put a great emphasis on language translation. For instance, if you provide medical services in states such as Arizona, California, and Colorado, chances are that you will be interacting with a lot of Hispanic patients. In that case, you won’t just require a Spanish interpreter to serve your patients well. But you will have to translate all your medical documents into Spanish. This is beneficial both for your company as well as the people needing care.
If you don’t take into account these translations, the language barriers will haunt your business. You may have to compromise the accessibility of care, the safety of patients, and the quality of care you provide. Similarly, language barriers can result in misdiagnosis, wrong medication, or higher costs due to readmission or extended hospital stays. Therefore, language transparency is a must in the healthcare, medical, and pharmaceutical industries.
Websites and software industry
A website serves as a digital business card for any business. Whether people live in Asia, Europe, or anywhere around the world, they can see a website. All they need is internet access.
By browsing the web, they can see the products, services, and content on the website. It is something like an open market having little to no restrictions on free-market activities. Therefore, if you can translate your website into several languages, you can boost its reach and market share by many folds.
For example, when you hire French translation services for your site, you are able to connect with over 274 million French speakers in the world. Similarly, the Arabic translation will give you access to 313 million users.
This is why all major websites on the internet are using translation services to expand their global market. The role of content localization is getting even greater in this industry.
The software industry also has a similar case. People from every corner of the world can use a software product or application. That said, if the software has several versions available in different languages of the world, it reaches more people. Although your chances of success increase with translation, let’s not forget how difficult it is to handle technical knowledge in the software industry. You will need an expert translation team with many years of experience in software translation. Any general translator will be unable to generate accurate translations.
Travel and tourism
The travel and tourism industry is one of the fastest-growing industries in the world. In recent decades when globalization went up, tourism also started flourishing a lot. We have countries on the world’s map whose economic well-being totally relies on the tourism sector. These are countries with small populations, in particular.
When it comes to language translation, it touches every aspect of the travel and tourism industry. If a holidaymaker visits different places, they will have to interact with people speaking different languages. So, translation services will help them every step of the way.
For instance, holidaymakers can benefit from language services to make an educated decision on hotel booking. They may also need these services to choose an international flight, read a brochure or menu, visit tourist attractions, and more.
If you’re a travel airline, agency, or tourist attraction, you will also need foreign language services to make deals with different parties. By utilizing these linguistic services, you can create package holidays, promote your deals, and reach a price agreement.
Consequently, your target customers can better understand your services and feel confident to make purchase decisions with you.