Adobe Commerce is the owner of the open-source Magento eCommerce website platform. For B2C and B2B customers, it aids in the creation of multichannel experiences by brands. One of the more well-known eCommerce systems, Magento is used by more than 20% of the top 1000 online merchants in the US and Canada.
Online retailers can combine their product catalog with Google Merchant Centre, Google Ads, the Adobe Experience Cloud, and Amazon through Magento.
However, to effectively utilize its eCommerce capability, you must carry out strategic on-page SEO.
Welcome to our Magento SEO tutorial, which aims to maximize your use of this wonderful eCommerce powerhouse.
What Is On-Page SEO for Magento?
To increase search engine exposure and organic traffic, on-page SEO concentrates on optimizing features on your Magento website including page speed and keyword density.
In actuality, this means that your eCommerce store will appear higher on search engine results pages (SERPs) when users search for items online because the keywords they employ match those on your eCommerce web pages.
Publishing pertinent, high-quality content and optimizing headlines and HTML to bring targeted traffic to your online business are all necessary for successful search engine optimization.
This increased traffic ultimately increases leads and sales.
Why Should Your Magento Website Focus on On-Page SEO?
The main point is that Magento SEO increases sales, and while most eCommerce enterprises have business growth as their overriding goal, on-page optimization also has other subtle benefits.
Is Magento Effective for SEO?
There is no doubt that hiring skilled developers with experience in programming PHP systems is necessary if you want to establish a Magento website. However, the issue that comes up the most frequently is if the platform is SEO-friendly rather than whether developers are outsourced.
The Magento SEO optimization tools are designed to help your online store rank highly in organic search, making it an excellent platform for search engine optimization. The only thing you should know is that even if some SEO-focused features are activated by default, they still need to be adjusted further to achieve optimal site ranking and conversion rates.
You have a lot of control over Magento SEO since it is open source. Its fundamental capabilities alone are sufficient to make it a competitive eCommerce platform, and with the inclusion of third-party plugins, the possibilities are practically endless.
How Can You Improve SEO With Magento?
Improve your Magento 2 SEO using SEO Ultimate Pack extension by FMEextensions. Below are the key SEO features that make Magento commerce an attractive option.
1- Auto-compose SEO Meta tags templates:
This feature allows you to automatically generate SEO meta tags for your store pages. This can save you a lot of time and effort, as you no longer have to manually write the meta tags. The templates are based on the best practices for SEO, so you can be sure that your meta tags are effective.
2- Create alternative text for images of your store:
This feature allows you to add alternative text to the images in your store. Alternative text is used by screen readers to describe images to visually impaired users. It is also used by search engines to understand the content of images, which can help your store pages rank higher in search results.
3- Add NoIndex NoFollow tags:
This feature allows you to add NoIndex and NoFollow tags to your store pages. NoIndex tags tell search engines not to index the page, while NoFollow tags tell search engines not to follow the links on the page. This can be useful for pages that you do not want to appear in search results, or for pages that contain links to external websites that you do not trust.
4- Implement Canonical tags:
This feature allows you to implement canonical tags on your store pages. Canonical tags tell search engines which version of a page is the original. This can be useful if you have duplicate content on your store, as it helps search engines to understand which version of the page is the most important.
Looking for the best Magento 2 extensions?
Check out these top picks.
These extensions can help you improve your store’s functionality, performance, and SEO.
We hope you’ve found this Magento SEO guide useful. Optimizing SEO for Magento is a technical process that’s rewarding when properly executed but risks going wrong if you are unfamiliar with SEO best practices. That’s where FMEextensions can help.